Burson-Marsteller and Chapter 4 enter an exclusive Affiliation Agreement for 11 CEE/SEE countries

21.09.2010

Burson-Marsteller, a leading global public relations and communications firm, and Chapter 4, a PR network in CEE/SEE, announced today that they have entered an exclusive partnership. Headquartered in Austria, Chapter 4 manages a comprehensive network of agencies across Southeastern European (SEE) countries including Hungary, Bulgaria, Bosnia-Herzegovina, Macedonia, Serbia, Croatia, Slovenia, Romania, Kosovo, Albania and Montenegro. Chapter 4 cooperates closely with Burson-Marsteller?s new affiliate in Austria, Ecker & Partner.

"I am pleased to announce the exclusive affiliation between Burson-Marsteller and Chapter 4. Given the growing economic importance of the countries in Southeast Europe, it is crucial to be able to offer our current and future clients a strong and reliable network in that region", said Jeremy Galbraith, CEO of Burson-Marsteller EMEA.

Chapter4 develops and implements communications strategies and provides clients with a comprehensive communications services offering and professional expertise on site across the entire SEE region.

"We combine extensive international know-how with local expertise to better serve international clients. The partnership with B-M is a great honor, and at the same time a big challenge, since we are the regional hub for more than 10 markets. The partnership also underlines that Vienna is the favored location for many companies? headquarters for the CEE/SEE region", commented Severin Heinisch, Managing Director of Chapter 4.

 "Chapter 4 offers custom-made communication solutions while keeping consistent quality standards across the region. The new partnership ensures our seamless network in Eastern and Southeast Europe and we are convinced that Chapter 4 is the best partner for our clients", said Roman Geiser, Chief Operating Officer of Burson-Marsteller EMEA.

About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and programme execution across a full range of public relations, public affairs, advertising and web-related services. The firm?s seamless worldwide network consists of 68 offices and 73 affiliate offices, together operating in 98 countries across six continents.  Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP, (NASDAQ: WPPGY), the largest communications services group.

About Chapter4

Chapter 4 was developed from an initiative of four agencies. Headquartered in Vienna the agency now manages a comprehensive network of more than 10 agencies in Southeastern European (SEE) including Hungary, Bulgaria, Bosnia-Herzegovina, Macedonia, Serbia, Croatia, Slovenia, Romania, Kosovo, Albania and Montenegro. Chapter 4 develops strategies and offers clients the management of all communication services in this region providing simple contractual fundaments under Austrian law consolidated reporting and professional expertise on site.

Contacts

Roman Geiser
Chief Operating Officer
Burson-Marsteller EMEA
Phone: +41 (44) 455 84 32
roman.geiser(at)bm.com

Severin Heinisch
Managing Director
Chapter 4 Communications Consulting GmbH
Phone: +43 (1) 59932-42
s.heinisch(at)chapter4.at