Without strategic planning, there are no successful measures. Our recommendations are all based on empirical data. We research statistics and studies, analyse media presence and media use, survey opinion leaders and journalists, and monitor the dynamics of social media platforms so that we know who our target groups are, what resonates with them and what we are talking about.
On this basis we sit down with our clients to develop our strategies – for positioning the organisation and its executives, for selecting content and stakeholders. Only then do we commence our public relations work – with a clear timetable and plan of action in the background. This is how we approach public relations and public affairs.
We know what we can do and what works. We know our own strengths, work hard to iron out our weaknesses and do not always take ourselves too seriously. But we always take our customers very seriously indeed. Our concepts form the basis for your communications success.